A few things to keep in mind: if you’re in a contested area, expect a fight. If you’re at a summoning stone, expect a fight (and potentially being horribly outnumbered). If you see red letters in the distance, even in a neutral area, expect a fight. If you’re dead, expect to get sat on, laughed at, spit on, mocked, taunted and everything you might or might not do to celebrate the thrill of the kill.

I think a pattern should be emerging here…

You’re on a PVP server, so buckle down and learn how to be an effective fighter with your class. Or at least learn how to survive long enough for your opponent to die first. Barring that… survive long enough for help to arrive or you can split the area. Nobody is making you stick around and die (except maybe the guy killing you).

Other than that, kill often, be merciless in battle and leave no questions when you are the victor. I usually won’t waste my time on unfair fights either way, but I will go after someone who I’ve had a close fight with until its clear who has the upper hand. Know your skills and your level with using them – it will help you learn when and when to not fight.

Oh, and do remember that it is just a game. Have fun, for pete’s sake!